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| Workers process agricultural products for export. (Photo: VNA) |
The survey findings released in Ho Chi Minh City on March 21 show that the growth momentum is expected to accelerate in 2025, with 92% of small businesses expecting to grow, the highest projection among 11 markets surveyed.
Confidence in Vietnam’s economy is equally strong, with 93% of small businesses expecting the economy to grow in 2025, well above the Asia-Pacific survey average of 67%, and again the highest result among all surveyed markets.
CPA Australia’s CEO Chris Freeland attributes this optimism to Vietnam’s young, tech-savvy and entrepreneurial small business community.
He said Vietnam’s small business sector is driven by dynamic and youthful entrepreneurs that embrace technology and innovation. Their ability to adapt quickly and invest in digital solutions is positioning them as regional leaders.
Specifically, Vietnam has the youngest entrepreneurial force with 70% of small business owners under the age of 40. Many Vietnamese small business owners have a long-term vision, willing to accept short-term challenges for future profits as well as experiment with new, unproven technologies.
CPA Australia’s survey also shows that Vietnam’s small businesses rank at or near the top across the Asia-Pacific in all indicators of tech adoption, including e-commerce, social media use, digital payment options and seeking advice from IT specialists.
Easier access to funding has also fuelled growth, with 80% of Vietnamese small businesses seeking external finance for growth in 2024, up from 73% in 2023.
Vietnam’s small businesses are also becoming more internationally focused. In 2025, 28% anticipate strong improvement in overseas sales, up from 15% in 2024. This signals growing confidence in their ability to compete globally, despite global uncertainty.
Vietnam leads CPA Australia’s surveyed markets in terms of small business’ confidence in the local economy. Vietnamese small businesses are increasingly putting more effort into environmental, social, and governance (ESG) activities, and promoting innovation in 2025./.
