Vietnam’s e-commerce market is estimated at 22 billion USD this year, ranking third in Southeast Asia behind Indonesia (65 billion USD) and Thailand (26 billion USD).
The national e-commerce week will take place from November 25 to December 1, while the Vietnam Online Friday 2024 will run from the beginning of November 29 to noon of December 1, according to the Ministry of Industry and Trade. The events will be held on the national scale.
Vietnamese consumers spent 143.9 trillion VND (5.68 billion USD) buying 1.53 million items on five e-commerce platforms in the first half of this year, representing a rise of 54.91% and 65.55% over the same period last year, respectively, according market analysis firm Metric.
The e-commerce market of Vietnam was robust in the first quarter of this year with total revenue of the top five platforms, including Shopee, TikTok Shop, Lazada, Tiki and Sendo, reaching more than 71 trillion VND (2.79 billion USD), an increase of 79% over the same period last year, according to a recent report by Metric.
Vietnam’s e-commerce market is forecast to increase by 25% to 20 billion USD by the year’s end, according to a report on the Vietnam E-Business Index (EBI) 2023 conducted by the Vietnam E-commerce Association (Vecom).
Vietnam’s e-commerce is projected to continue booming in 2023 and developing firmly in the following years, aided by a series of growth drivers such as the wave of digital transformation, consumers’ trust, technological infrastructure, and favourable mechanisms and policies issued by the Government.
The explosion of online shopping and the increasing numbers of internet and smartphone users have contributed to market growth in Asia-Pacific, including Vietnam.