National brand

Vietnam’s national brand value in 2024 reached 507 billion USD, ranking 32nd out of 193 countries evaluated, up one place in rank and increasing by 2% in value compared to 2023, according to Brand Finance. These impressive statistics stem from the government’s efforts to reform the investment environment, promote exports and imports, support product brand development, and the determination of enterprises.

As one of the countries with the fastest-growing national brand globally, Vietnam is cementing its position on the global economic map. This remarkable achievement reflects the relentless efforts of the Government and business community, as well as recognition from prestigious international organisations.

Building national brands is important to help local businesses engage deeply in the global value chains and establish reputation in the world’s market, experts have said.