63% of Vietnamese consumers expected to increase spending on essential goods in 2025

PwC's 2024 Asia-Pacific Consumer Insights Survey reveals that 63% of Vietnamese consumers intend to increase spending on essential goods over the next year, followed by 52% on clothing and 48% on healthcare products.

US food, beverages introduced to Vietnamese consumers

MM Mega Market, in collaboration with the Foreign Agricultural Service under the US Department of Agriculture (USDA/FAS), launched a programme introducing US food and beverages in Ho Chi Minh City on September 20.

Made-in-Vietnam goods filling Vietnamese consumers’ shopping basket

Vietnamese commodities have made up 90% of goods sold in retail outlets owned by domestic enterprises and 60-96% of foreign supermarkets in Vietnam, according to the Ministry of Industry and Trade (MoIT), showing that more Vietnamese consumers are choosing Vietnamese goods.
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