Viet Nam’s brand value hits US$507 bln in 2024

With a value of US$507 billion in 2024, Viet Nam's brand value ranked 32nd out of 193 evaluated countries, one place higher and a 2 percent rise in value compared to those in 2023, according to the leading brand valuation consultancy Brand Finance.

What is the most valuable Vietnamese brand in 2024?

Viettel is the most valuable brand in Viet Nam in 2024, having held the top spot for nine years in a row.

Vietnam needs to develop coffee branding to go global

Vietnam has no coffee brand in the list of the 10 most expensive in the world, although it is the largest Robusta coffee producer and ranks second in export coffee volume.
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